Design Global, Make Local
The idea of mass customisation took over the product industry a few years back. One of the best examples is the Frietag messenger bag; this bag uses a simple design and recycled construction materials create a individual and unique product.
It was 1993 when Markus and Daniel Freitag, brothers and graphic designers, were in need of a bag. Zurich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying.

Frietag material supply chian and bag
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