This lecture was only one of the many fruitful outcomes of the invaluable time I spent with Pli earlier this year. It is about the ‘Utility Scheme‘ — legislation that put design, manufacturing and trade of certain products under the strict control of the British government during and just after World War II. (You may click here to read Christopher’s review of this lecture).

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On Wednesday this week, our colleague Eray Cayli presented his research into Utility Furniture at the Green and Trifty seminar organised by London Remade. If you’re a product designer, a design student or simply somebody with an interest in sustainable design, you’re sure to find his insights persuasive and inspiring.

Eray’s central point — as I understand it — is that the Utility Furniture scheme applied austerity measures not only to material supply and manufacturing processes, but also to the creative freedom and experimental curiosity of designers in that period (1942 - 1952). Imagine being constrained for 10 years of your working life by design committees staffed by bureauctratic appointees.

Are we risking our liberty to explore and develop new designs, materials and processes as British designers of the 1930s had done, unwittingly? If design professionals won’t moderate their own environmental impact, who will do it for them? Would it be possible for restraints to be applied centrally by governments or trade authorities to limit our work for the benefit of a low-carbon economy in the future?

Importantly, Eray has also spotted opportunities that arose from the Utility scheme, particularly for small local manufacturers who benefitted from a shortened supply and distribution network. They picked up the business that was previously aggregated by the big producers in High Wycombe and London’s East End. Will we increasingly make a virtue of local supply and short journeys?

You can download Eray’s presentation directly here. We’ll be podcasting the audio and slides in the next few days, once Eray has settled back in Istanbul.

If you want to follow up on the research into Utility Furniture and its application to new resource-efficient manufacturing business models, contact Pli or comment here and we’ll pick up the conversation with you.

A recent article in The New York Times compares today’s environmental challenge with times of war and scarcity. Having addressed the issue with an identical comparison in a previous post, it’s amazing to see how two points made in conclusion to the same analogy can be so different. For those people who don’t have time to read the whole Times article, below is an excerpt to sum up the point it’s trying to make:

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