On Wednesday this week, our colleague Eray Cayli presented his research into Utility Furniture at the Green and Trifty seminar organised by London Remade. If you’re a product designer, a design student or simply somebody with an interest in sustainable design, you’re sure to find his insights persuasive and inspiring.

Eray’s central point — as I understand it — is that the Utility Furniture scheme applied austerity measures not only to material supply and manufacturing processes, but also to the creative freedom and experimental curiosity of designers in that period (1942 - 1952). Imagine being constrained for 10 years of your working life by design committees staffed by bureauctratic appointees.

Are we risking our liberty to explore and develop new designs, materials and processes as British designers of the 1930s had done, unwittingly? If design professionals won’t moderate their own environmental impact, who will do it for them? Would it be possible for restraints to be applied centrally by governments or trade authorities to limit our work for the benefit of a low-carbon economy in the future?

Importantly, Eray has also spotted opportunities that arose from the Utility scheme, particularly for small local manufacturers who benefitted from a shortened supply and distribution network. They picked up the business that was previously aggregated by the big producers in High Wycombe and London’s East End. Will we increasingly make a virtue of local supply and short journeys?

You can download Eray’s presentation directly here. We’ll be podcasting the audio and slides in the next few days, once Eray has settled back in Istanbul.

If you want to follow up on the research into Utility Furniture and its application to new resource-efficient manufacturing business models, contact Pli or comment here and we’ll pick up the conversation with you.

Annie Leonard, the genius behind the short movie ‘The Story of Stuff’, was in Istanbul on May 31st for a screening of the movie. I was among the few lucky Istanbulites-–nothing related to being invited, simply due to people’s lack of awareness!–-who were able to watch the movie with her, after which a Q&A session took place.

I already had a question in mind as I approached the movie theatre, since I had watched the movie several times–thanks to its brilliant webpage. What preoccupied me was something which I had come to realize after looking at what socially and environmentally aware thinkers has said back in the 50s and 60s. I think that today we cannot help but refer greatly to their studies, go against what they’ve gone against, and circulate around the same terms: Corporatism, consumerism, planned & perceived obsolescence, etc.

My question to her was, “Have we failed in coping with these menaces, and if we have, what has gone wrong?”

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I have been developing a special interest in looking into the WWII and post-WWII years alongside a general investigation into green issues. I believe there’s a lot to learn from that period of history, which was more or less when our present economical order was established. (I have previously written about Utility Furniture, a British government scheme carried out during and recently after the Second World War.) Two books I have recently read—The Waste Makers by Vance Packard (1959), and The Silent Spring by Rachel Carson (1962)—made me rethink what we today have no problem to settle with.

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