New product development - adhering to legistration
Day 6 of the NPD course was delivered by Michael Gutierrez PERA/Supply London. He was focusing on the legislation and liability that comes with being a manufacturer/designer/distributor. I am beginning to realise from this and the previous intellectual property modules, that design is as much about having a good lawyer as it is about innovation. Saying that, the key to getting the best bang-for-your-buck from your legal assets seems to be using them early in your development process. If you can afford legal cover/advice at the front-end it can save you a lot of money if things turn to custard. This is what lawyers like to call “risk-management”, because legalities are going to get your money at some point. It is best to give the beast a sacrifice rather than taking a chance with it eating you alive.




