Eray Cayli spent a couple of months with Pli this summer, working on a life cycle analysis tool for product designers. Some of his blog posts on this site have sparked interest among other designers. He has been invited to speak at the Green and Thrifty event on Wednesday evening this week (18 June).

Eray has travelled from Istanbul to share his research and ideas at this seminar. If you will be in London and you have an interest in sustainable design, I highly recommend his presentation.

Note: you need to register to attend but there are some places left. Click the London Remade logo to register.

Here are the details:
Date: 18 June 2008
Time: 4 — 7pm
Venue: Rich Mix Centre 35 - 47 Bethnal Green Road,
London E1 6LA

Eray will be talking about Utility furniture. He’ll be comparing the design and product development trends of the 1940s with our own situation. I guarantee you’ll think differently about your priorities, opportunities and risks as a designer once you have heard what Eray has to say about his studies in mid 20th Century design.

The Green and Thrifty event has been put together by London Remade. There’ll be a panel of speakers talking about thrifty design and thrifty business. There’ll be an exhibition on site, featuring [re]design and others. There will be drinks and things to eat. There will be a rag and bone cart, so bring your electronics waste for recycling. There will be lots of interesting people to meet.

Green and Thrifty is part of the Love London festival, running from 1–21 June. Click on the image to go to the Love London website…

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The ubiquitous Treehugger has invited Jerry Stifelman to write more on green marketing and how we are certainly not going to save the world one cliché at a time. His suggestions are wise and succinct, boiling down more or less to ‘it’s the product, stupid’. If ‘green’ messages are going to work in mainstream markets they must finally advertise products that are good stuff as well as good thoughts.

The winners of the Observer ethical awards seem to bear out this simple truth. Finisterre, the ethical fashion category winner, is a great little company that stands out for me for its customer service and product quality. I bought one of their jackets last year and I soon forgot that their fibres are recycled and their suppliers fair.

Natural Collection, the winning online retailer (which does not, unfortunately, sell furniture) commented at the 2006 awards that they already have the ‘green’ customer’s attention: their website is aimed at mainstream customers with a green interest.

All this good sense brings me back to Pli’s principle: we don’t like ‘green’, we like ‘transparent‘. After an enjoyable day answering tough questions from potential retailers, I’m learning to keep the conversation focused on the benefits for the customer, not so much of the big picture stuff. Nobody’s going to kid them into selling something their customers don’t need. Why should they?

Pli’s latest products are now available through the UK’s leading online sustainable furniture retailers. A group of new and established retailers are offering eco-friendly furniture and homeware for competitive prices and we are really pleased to have been chosen as a supplier to so many already this year.

You can find selected designs from our Grass, Reee, Hoop and Twist ranges at Nigel’s Eco Store, One Eco Home, The Greenhaus and Hidden Art. More retailers will be stocking our products soon and we will be announcing them over the next few weeks.

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The rise of green awareness puts designers and manufacturers in a position where they have to back up what they say. A helping hand comes from FIRA (furniture industry research association), who launched an online software tool named Furniture FootPrinter, with an RSA event on April 17th. Pli was there to get a grasp of this brand new green tool for the industry.

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I truly adore reading leftover material, and my latest experience was even more pleasurable for being about green issues. Taking a look at an abandoned April 12th issue of The Times, I learned about Bill Bryson’s launch of a three year campaign against street littering. Take a look at this article to see how serious his commitment to “Keep Britain Tidy” is.

“London is now the dirtiest city in Europe as well as the costliest.” Now, that is some paradox.

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When researching eco-friendly consumer markets, it’s tough trying to find a balance between the opinions and ideas of enthusiasts, sceptics and the rest of us. The BBC News site has started to aggregate its consumer and industry environmental news into a section called the Green Room.

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For a while now, we’ve been using some research from WRAP (the UK Government’s Waste & Resources Action Programme) to compare the weight of our furniture with average weights for different UK furniture categories. It’s part of a project we are running to reduce weight in all our products as we update our designs.

The data we’re using comes from the appendix of the Household Waste Prevention Toolkit, which is a handy document aimed at local authorities. The toolkit (which is a PDF document) contains practical action points and supporting statistics. It’s very detailed and it could help to inform your thinking on domestic or community waste reduction… (click on the image)

A recent article in The New York Times compares today’s environmental challenge with times of war and scarcity. Having addressed the issue with an identical comparison in a previous post, it’s amazing to see how two points made in conclusion to the same analogy can be so different. For those people who don’t have time to read the whole Times article, below is an excerpt to sum up the point it’s trying to make:

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I think most of my colleagues would agree that encounters with marketers may not always turn out to be the most pleasurable. You might get the feeling that you are being taken for granted. A stereotype is that you are the designer with no clue whatsoever about how to earn money, and if you are a designer with a soft spot for green issues, green designer, that makes you twice naive. Well, there’s now a ‘dictionary’ for you to avoid getting lost in translation: The Green Marketing Manifesto

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