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Posts tagged "books"

Fixing carbon and carbon fixation

The Royal Society of Arts hosted a lecture yesterday evening in London, discussing the recent book ‘Fixing Climate’ with the authors and a panel of eminent climate scientists. An excellent debate ensued, centred around the premise that ’scrubbing’ carbon from the exhaust of coal-fired power stations is going to be one of the very most significant industrial solutions to man-made CO2 emissions. The panel preferred the term ‘anthropogenic’ to man-made, which I found reassuringly science-y.

fixing climate

The authors were kind enough to sign the copies which my colleague and I bought. I began reading mine over my porridge this morning and, like the oats, it’s fairly heavy going but I feel it’s probably worth it. I’ll post a review when I finish it but I want to share an interesting comment made by Lord Oxburgh on the panel yesterday, answering a question from the BBC’s David Shukman about higher energy costs and the people who don’t like them (that’s everyone).
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Get your copy of Plan A, because there’s no Plan B

I think most of my colleagues would agree that encounters with marketers may not always turn out to be the most pleasurable. You might get the feeling that you are being taken for granted. A stereotype is that you are the designer with no clue whatsoever about how to earn money, and if you are a designer with a soft spot for green issues, green designer, that makes you twice naive. Well, there’s now a ‘dictionary’ for you to avoid getting lost in translation: The Green Marketing Manifesto

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