On Wednesday this week, our colleague Eray Cayli presented his research into Utility Furniture at the Green and Trifty seminar organised by London Remade. If you’re a product designer, a design student or simply somebody with an interest in sustainable design, you’re sure to find his insights persuasive and inspiring.
Eray’s central point — as I understand it — is that the Utility Furniture scheme applied austerity measures not only to material supply and manufacturing processes, but also to the creative freedom and experimental curiosity of designers in that period (1942 – 1952). Imagine being constrained for 10 years of your working life by design committees staffed by bureauctratic appointees.
Are we risking our liberty to explore and develop new designs, materials and processes as British designers of the 1930s had done, unwittingly? If design professionals won’t moderate their own environmental impact, who will do it for them? Would it be possible for restraints to be applied centrally by governments or trade authorities to limit our work for the benefit of a low-carbon economy in the future?
Importantly, Eray has also spotted opportunities that arose from the Utility scheme, particularly for small local manufacturers who benefitted from a shortened supply and distribution network. They picked up the business that was previously aggregated by the big producers in High Wycombe and London’s East End. Will we increasingly make a virtue of local supply and short journeys?
You can download Eray’s presentation directly here. We’ll be podcasting the audio and slides in the next few days, once Eray has settled back in Istanbul.
If you want to follow up on the research into Utility Furniture and its application to new resource-efficient manufacturing business models, contact Pli or comment here and we’ll pick up the conversation with you.